Mistakes In Search Engine Optimization

Posted by trusad on September 8, 2015 in Business |

Search engine optimization audits yield the poor tactics that various websites have employed in the hope of manipulating Google rankings. Some of the mistakes are nothing less than shameful and puts forward websites as illegitimate and made up of poorly written material. This article condenses the many common mistakes down to the most common and probably the most stupid mistakes any seasoned SEO writer should ever make.

1.    Stuffing the keyword

chseoThere are those people who in the hopes that the more they stuff the keyword in their articles the search algorithms will be manipulated into ranking their websites highly. This is sometimes overdone in such a way to totally compromise the r visit that same site quality of a website. Imagine reading an article that is full of repeated words. You will attempt to comprehend the document but at some point lose the flow of ideas and probably get annoyed.

2.    Links that are broken or don’t follow through

There are those informative articles that you read and buy your attention. Therefore in the hope of fully getting conversant with the topic you click on the links that promise further definition of information on a topic that the website has simply mentioned with a link to follow in case you need further information. Some of this links on clicking have the disappointing effect of telling the browser that the site is no longer available which is to say the link is broken. These links are a major nuisance to internet users and serve only to spoil the reputation of any website. This, therefore, means that SEO writers should constantly check the links they include in their articles to ensure they follow through and if not it’s far better to remove them than spoil their reputation that building is hard and costly. Remember you can hire this Chicago SEO internet marketing firm to do it all for you.

3.    Plagiarism of content

It’s an offense to copy content from other sites and incorporate those contents in your website. This is the worst mistake any content creator can make because it comes with very punitive measures. In the event that SEO audits reveal that your website contains plagiarized content,  your website runs the risk of being ranked so low by Google that browser will never find it. In the extreme cases, the website could be de-indexed altogether. The task of originating original content can be a pain, but it is worth the struggle; there are in fact several websites that are full of original ideas that content creators can develop. This by far is the worst mistake any website can ever make in the development of SEO content.

4.    Including noncredible links

There is also the temptation to include links in your articles, and sometimes it is easier to access links in directories than to access links from quality blogs. And as a result, writers tend to include several useless links to the article in the hope that this number can be a substitute to the quality links. Well, this is a shameful mistake because it doesn’t authenticate your content. It is worth going through the trouble of accessing the credible link because even if you get just one, it always boosts the credibility of your content

5.    The Uniqueness of Titles and their Meta descriptions

There lies a challenge in generating unique titles. The web is full of pieces whose titles are the same or order on each other, so closely you do not know which is which. The ability to generate a unique title will always give you the upper hand. Equally, the meta descriptions should be brutally relevant to the title. This is the selling point of your content, and, therefore, it should be able to persuade the reader that they have found the object of their search.

6.    Using the right Keyword in Optimization

Getting the right keyword that reflects what your business or website is all about and also takes note of the key terms that searchers use is of ultimate importance. There is the risk of using the wrong keyword to optimize your content, which then means you are departed from the would-be customers. This is because the words the use to search the website are not the same ones you have used to optimize your content

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