SEO stands for search engine optimization. It is a complex combination of multiple strategies that are required to improve the website ranking about how it appears on search engines. For example if you search for some word in a search engine, there are many websites; some are on top and some on the bottom! The top websites have the highest rankings and the ranking decrease as the websites fall to the bottom of the search results.
The collection of methods used for making your website to come in top of the search results is called SEO. It is not a technical method, and just a mixture of simple methods makes it possible. But it needs dedication and efforts to improve the rankings as understanding the type of website and how it can be improved is important. Many people who own websites hire professional SEO service providers to do that on their behalf. However, this is a very crucial decision as hiring a wrong person for this task can do irrecoverable damage to your website.
• A 100 % guarantee of No.1 ranking:
Well, if an SEO providing company is offering 100 % guarantee for a million dollars, it can be right but for a normal cost, it is not possible. Any search engine optimization company cannot promise you absolute results. All they can do is try to improve the rating by applying different strategies. SEO doesn’t control the search engines as they are stronger enough to be controlled by software or tools. Always search and compare different search engine optimization providers before hiring one. A wrong choice can do much damage to your website instead of improving its ranking. So there is not 100% guarantee of anything on the internet. The internet trends change quickly and unexpectedly. Nothing can be predicted about anything.
• Hiding text on your website:
If you think you can hide text on your website nowadays, you were living a life of decades ago. The keyword density is a very important factor for your website ranking. If your web page is stuffed with similar keywords, search engines decrease the rankings automatically, and your website will appear on bottom results. Doing this in the name of SEO is illegal. You cannot hide the keywords from your website page just to increase the ranking. Strong search engines like GOOGLE will catch you, and you will have to face their penalty.
• A successful SEO depends on Meta Tags:
Do you know that many search engines ignore the Meta Tags? So what is their importance for SEO? If someone is telling you to improve the website ranking using Meta Tags, there is no sense in this. They may influence the website ranking a little bit, but it doesn’t mean that SEO is dependent on them. They can just control what is displayed in the Google results. Meta Tags are different than Title tags and as a comparison, Title tags are more crucial for a successful search engine optimization, not Meta Tags!
• Submitting to multiple search engines:
If you think that by resubmitting your website to many search engines can improve the ranking of your website, it’s totally wrong. Many SEO providers allure the clients by offering them to resubmit for them in the return of money. Powerful search engines like GOOGLE, BING, and yahoo update the website rankings automatically using the keywords and quality of content. Resubmitting every month or hiring a service for resubmission will be of no use if you are not updating the content of your website. It will be a sheer wastage of money. Try to improve the quality inbound links so that they can help improve the rankings in the long term and a legal way.
Search engine optimization audits yield the poor tactics that various websites have employed in the hope of manipulating Google rankings. Some of the mistakes are nothing less than shameful and puts forward websites as illegitimate and made up of poorly written material. This article condenses the many common mistakes down to the most common and probably the most stupid mistakes any seasoned SEO writer should ever make.
1. Stuffing the keyword
There are those people who in the hopes that the more they stuff the keyword in their articles the search algorithms will be manipulated into ranking their websites highly. This is sometimes overdone in such a way to totally compromise the r visit that same site quality of a website. Imagine reading an article that is full of repeated words. You will attempt to comprehend the document but at some point lose the flow of ideas and probably get annoyed.
2. Links that are broken or don’t follow through
There are those informative articles that you read and buy your attention. Therefore in the hope of fully getting conversant with the topic you click on the links that promise further definition of information on a topic that the website has simply mentioned with a link to follow in case you need further information. Some of this links on clicking have the disappointing effect of telling the browser that the site is no longer available which is to say the link is broken. These links are a major nuisance to internet users and serve only to spoil the reputation of any website. This, therefore, means that SEO writers should constantly check the links they include in their articles to ensure they follow through and if not it’s far better to remove them than spoil their reputation that building is hard and costly. Remember you can hire this Chicago SEO internet marketing firm to do it all for you.
3. Plagiarism of content
It’s an offense to copy content from other sites and incorporate those contents in your website. This is the worst mistake any content creator can make because it comes with very punitive measures. In the event that SEO audits reveal that your website contains plagiarized content, your website runs the risk of being ranked so low by Google that browser will never find it. In the extreme cases, the website could be de-indexed altogether. The task of originating original content can be a pain, but it is worth the struggle; there are in fact several websites that are full of original ideas that content creators can develop. This by far is the worst mistake any website can ever make in the development of SEO content.
4. Including noncredible links
There is also the temptation to include links in your articles, and sometimes it is easier to access links in directories than to access links from quality blogs. And as a result, writers tend to include several useless links to the article in the hope that this number can be a substitute to the quality links. Well, this is a shameful mistake because it doesn’t authenticate your content. It is worth going through the trouble of accessing the credible link because even if you get just one, it always boosts the credibility of your content
5. The Uniqueness of Titles and their Meta descriptions
There lies a challenge in generating unique titles. The web is full of pieces whose titles are the same or order on each other, so closely you do not know which is which. The ability to generate a unique title will always give you the upper hand. Equally, the meta descriptions should be brutally relevant to the title. This is the selling point of your content, and, therefore, it should be able to persuade the reader that they have found the object of their search.
6. Using the right Keyword in Optimization
Getting the right keyword that reflects what your business or website is all about and also takes note of the key terms that searchers use is of ultimate importance. There is the risk of using the wrong keyword to optimize your content, which then means you are departed from the would-be customers. This is because the words the use to search the website are not the same ones you have used to optimize your content
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